One Minute Beauty, a gourmet beauty product line created by
Rosie Herman in the Us in 1998.
Like many stay-at-home mothers, Rosie’s full time commitment to her newborn twins and her husband was a blessing and no doubt the most challenging job she had ever faced. Her hands were constantly in water from bathing and caring for the babies. Soon the skin on her hands were dry, cracked and bleeding (“lizard skin” as she calls it). After the babies were asleep, Rosie began experimenting in her kitchen with natural ingredients and various oils to try and create something therapeutic to use on her hands, and not affect her breastfeeding the twins. After repeated attempts, she came up with a recipe she liked and gift-packaged the special formula in glass jars which she gave to friends and family as Christmas gifts. The original name of the product was called “Mommy’s Magic”. More and more people tried the skin softening concoction and requested jars to use and give to their friends. Rosie began making her salt and oil scrub hand treatment in larger quantities and started selling her product at local craft shows. Demand increased and the product found more distribution in professional beauty salons. Neal eventually resigned his commercial flooring sales position to help Rosie run the new business and sell the product to more salons. When demand began to outstrip supply, Rosie approached lending institutions for loans and they all turned her down. Banks would not recognize an entrepreneurial stay-at-home mom as a credible profession. Not willing to take no for an answer and in need of raising money, Rosie would barter her golden skin care treatment with her neighbors and friends for diapers; she would clip coupons, and fill out credit card applications to come up with enough cash to fund her newfound operation. As production demand increased, the Hermans moved their operation out of the kitchen and into their garage. Eventually production necessitated finding a commercial facility which could hold machinery and warehousing space to meet the proliferation of new orders. Three years after incorporating, over $10 million dollars of One Minute Manicure product had been sold. Today, One Minute Manicure is sold nationwide and is selling successfully in Europe and now Asia. Corporate headquarters today is a fully-integrated facility with offices, manufacturing, warehousing and distribution in a 20,000 square foot space still in Houston, Texas.
Rosie Herman and the One Minute Manicure story is an inspiration to mothers and all women worldwide.